Tuesday, June 30, 2009

The end of Vibe Magazine? WTF!





More reflection forthcoming...

Vibe magazine ends publication
By Alexis Stevens
The Atlanta Journal-Constitution
Tuesday, June 30, 2009

Vibe, the music magazine founded in 1993 by legendary producer Quincy Jones, is shutting its doors, Editor Danyel Smith told the staff Tuesday.

“We were assigning and editing a Michael Jackson tribute issue when we got the news,” Smith wrote in a memo obtained by Atlanta Journal-Constitution.
The magazine blames its failure on the sagging economy and the collapse of print advertising, a common woe of other print journalism products, according to Steve Aaron, former CEO of VIBE Media Group.

“There are very few magazines with the richness of history and breadth of talented visionaries who created the powerful lens in which VIBE viewed and shaped urban music and culture,” Aaron wrote in a separate memo to staff members.
Revenue growth from its web site, www.vibe.com, was not enough to offset the magazine’s losses, Aaron said.

“It’s a sad day for music, for hip hop in particular, and for the millions of readers and users who have loved and who continue to love the VIBE brand,” Smith said.

10 comments:

Jamar Herrod said...

WTF IS RIGHT INDEED. That's messed up. *Clings to TI COVER OF VIBE* Damn, well at least I'll have memories. SMH.

Turn me up a lil said...

all of journalism has taken a huge financial hit this year, but this story is hard to hear

Q said...

Wow, so sad...

Dusty Boot said...

I heard it on the news.... Crazy.

thegayte-keeper said...

WTF THE INDEED...

Test of A Man said...

Aww come on. You know that no one reads or buys a vibe magazine. Hell I don't even know when was the last time I saw one. Ebony, Black Enterprise, and for some reason Jet will be okay. Corey I have never seen you with a Vibe just a David ;) all jokes aside though. A lot of traditional black media outlets will be going away due to the economy. Low circulation and less advertising dollars. Also magazines are becoming like a newpaper no one gets the physical paper or magazine anymore.

Anonymous said...

Shit! And I just paid them $12 to renew my subscription 3 motnhs ago. Oh well... Truly sad. But I knew the guy who headed the group that bought it from Quincy Jones 3 years ago...I'm not surprised it ended up this way. The man knows/knew absolutely nothing about the magazine industry. Again, so sad.

deonte' k said...

I liked Vibe Mag...

Kyon Saucier said...

Vibe is going? It's the end of an era...

UrSoVain said...

Damn, that sucks...